DAD Guardians: announcing Edda Salander-Jones


In December 2020, as part of developing DAD’s organisational structure, DAD appointed 8 Guardians: Helen Lindon, Colin Priest, Alice Bryant, Gabor Stark, Charles Holland, Richard Bundy, Simon Bill & Edda Salander-Jones. Their function is summed up in the term ‘guardian’ and the means is through a non-formalised structure where each, as well as helping steer DAD, can continue working on projects with DAD.

We will be profiling the DAD Guardians through January, February & March 2021:

“I love DAD. Having played a part in the wondrous journey of DAD since its inception in 2006 – as their graphic designer and occasional collaborator – I am delighted to be stepping into this next phase as a DAD Guardian. The term “guardian” allows a warm feeling to bubble up in me – a protector of sorts of this precious organic, creative matter and spirit that is DAD. I look forward to working with the other guardians and carrying on this path with Joanna, Clare and Louisa. Thank you.”

Edda Salander-Jones is an artist and graphic designer.

She has been with DAD from the beginning and is responsible for its strong visual branding and graphic design. In 2005, she designed the now legendary visiting cards – in four luminous colours with the embossed DAD logo and has been happily expanding the graphic world of DAD ever since.

She worked for 12 years as a breakfast show and news radio-presenter (for Kiss FM and MDR Sputnik), magazine editor and publishing executive (IQ Style, Ahead, Home, Anyway and Design Hotels), as well as in PR (Nike) and advertising in Berlin until she left in 2005.

After arriving in Dover, she decided to focus her work on photography, installation and graphic design – the latter for clients in Kent including the Jasmin Vardimon Company, the Bay Trust and DAD. DAD is a major part of her work and has also encouraged her explorations further afield: From creating the design for Tage der Utopie (a biennial conference on utopian ideas for a better future) between 2010 and 2016; to designing the first German issue of a supplement magazine for the national tourism agency Visit Britain in 2014; and the launch of an annual event series, the Arnis Art Experience , in June 2018 on the Baltic coast in North Germany near the Danish border where she now lives. Now developing issue no. 6, the local newspaper FAZ (Freies Arnis Zeitung) she launched a few years ago continues to be an enjoyable medium to collaborate with others in Arnis. In 2019 she founded a non-profit organisation Kulturwerke e.V. together with friends and installed a “wind telephone” inspired by the one in Otsuchi, Japan.

As well as working on the majority of published material accompanying all DAD projects, Edda has focussed on some larger design projects with DAD – including the major re-design of the DAD website in 2014. In 2017 she presented DAD with a special limited edition newspaper to commemorate its 10th anniversary the previous year and in 2018 designed the stand-alone website for the CHALKUP21 project.

Edda returned to Germany in 2012 but loves coming back to Dover regularly